Coaching is still a developing profession and is different from counselling in that it does not offer psychological therapy.  Coaching looks to provide practical solutions in the present and help someone choose and make specific their plans for the future.  Rather than being problem focused, coaching  aims to expand upon the potential of people who are already functioning adequately.  It emphasises self directed learning and improved performance.  Life Coaches help individuals shape and move towards their goals.  Business Coaches most frequently work with executives, senior staff and managers in organisations and businesses to improve performance or develop relevant skills.